5 Must-Have Marketing Technologies to Drive New Business

Big Data is one of five top marketing strategies that are producing measurable benefits for today’s companies, which cannot be left out your marketing plan.
https://datafloq.com/read/5-marketing-technologies-to-drive-new-business/818

Predictive Analytics Interview Series: Sarah Holder of Duke Energy

In anticipation of her upcoming conference; It’s Not a Black Box! Explaining Predictive Models to the Masses, Eric Siegel interviewed Sarah Holder.
https://datafloq.com/read/predictive-analytics-interview-sarah-holder/813

What to Think, Ep. 39: File sharing frenemies

It s always interesting to watch executives compliment their competitors because it always seems unbelievable. In the past week, that quirky behavior has played out left and right, before and after cloud file sharing company Box s initial public offering. Vineet Jain, chief executive and a cofounder of Egnyte, has been one of the most vocal in his cheering for Box, even though Egnyte can do much of what Box does except that it also lets companies store and share files within their own data centers, not just the cloud. Jain had plenty of good things to say about Box on VentureBeat s Kia Kokalitcheva and Jordan Novet on the What to Think podcast this week. He also talked about Egnyte s plans to do much more with the data that it already has on hand but never really did anything with up until this point. Plus, on this week s podcast we tell you what to think about: Slack s sudden, yet inexplicable popularity Microsoft s wild and crazy HoloLens initiative High times for marijuana startups
http://venturebeat.com/2015/01/29/what-to-think-ep-39-file-sharing-frenemies/

What’s the next big messaging app?

SPONSORED:This sponsored post is produced by SimilarWeb. Viber: $900 million acquisition. Snapchat: $3 billion acquisition offer. WhatsApp: $19 billion. All were acquired at massive prices. Why so much? Because messaging is an integral part of phone usage. Of course, app usage tends to follow behavior patterns by the type of app. Some app categories have very high churn, which means that to succeed, the app developers need to have crack marketing working non-stop on user acquisition. Other apps serve such a utility function in our lives that users never churn and the app becomes part of the daily routine. Low churn for big returns If we look at WhatsApp, we see that 30% of their users churn after only half a day of use, which may seem high but the industry average is close to 84%. WhatsApp’s ability to retain users and hold them for a long lifetime is driving its tremendous value. Looking at Viber and Snapchat, we see that four weeks after user installation, these apps are holding o
http://venturebeat.com/2015/01/29/whats-the-next-big-messaging-app/

D-Wave keeps dreaming of quantum computers everywhere, takes $23.1M more

D-Wave Systems, a company building what it calls quantum computers, is announcing today that it has taken on around $23.1 million, or $29 million in Canadian dollars, in additional funding. Burnaby, British-Columbia-based D-Wave claims its hardware is capable of quantum computing. In contrast to classical computers, which deal in bits, each of which carries a value of either zero or one, quantum systems work with quantum bits, or qubits, each of which can be zero or one or both. The superposition of these qubits can allow great numbers of computations to be performed simultaneously, making a quantum computer highly desirable for certain types of processes. Some researchers have wondered if D-Wave s machines really do achieve a quantum state. Even so, D-Wave has landed some prominent deals in the past couple of years. In 2013, Lockheed Martin, D-Wave s first customer, shelled out for an upgrade to a D-Wave Two computer. That same year, Google and NASA announced that they had picked up
http://venturebeat.com/2015/01/29/d-wave-keeps-dreaming-of-quantum-computers-everywhere-takes-23-1m-more/

Absolutdata unveils ‘new category’ tool for what to do after you identify likely customers

A number of analytical tools help companies find people who are most likely to become customers. But the problem, according to CEO Anil Kaul of the analytics firm Absolutdata, is that they don t tell you what do after that. Everyone stops at scoring likely customers, he told VentureBeat. This is why his company is releasing a new product today that gives recommendations on what to do to turn free or trial users into paying customers. Called the NAVIK Converter, the cloud-based tool uses such data as usage patterns or demographics to identify which freemium or free-trial users are most likely to buy subscriptions and then it suggests specific steps to take. You re unlikely to pay for a product you re using now [for free], Kaul pointed out. We predict the next best action needed to turn you into a paying subscriber. VentureBeat is studying marketing clouds. Answer our survey now and we’ll share the results with you. During its beta period, that s how the Converter saw use from Highta
http://venturebeat.com/2015/01/29/absolutdata-unveils-new-category-tool-for-what-to-do-after-you-id-likely-customers/

IBM, Mars see gene sequencing as key to protecting the global food supply

One in six people in the United States contract a food-borne illness every year, and thousands of them die. IBM and food giant Mars think genomics may help save many of those lives, as well as billions of dollars a year. Today, the two giant companies announced the formation of the Sequencing the Food Supply Chain Consortium. And while the effort has a long and unwieldy name, and will embark on some complex science, the goal is simple: develop better knowledge about what makes food safe, and unsafe. Every year, according to IBM, food-borne disease kills 3,000 people in the U.S. In addition, Big Blue said, more than 128,000 people end up in the hospital, incurring $9 billion in medical costs. At the same time, $75 billion in tainted food is thrown away every year. Add it all up, and the costs of contaminated food are tremendous and that’s just in the United States. According to James Kaufman, the manager of public health research at IBM’s Almaden Research Institute in San Jose, Cal
http://venturebeat.com/2015/01/29/ibm-mars-see-gene-sequencing-as-key-to-protecting-the-global-food-supply/

Join the club: The power of community can make us healthier

SPONSORED:This sponsored post is produced in association with Humana">Humana. Half of American adults have at least one chronic disease, such as diabetes, obesity, or heart disease. The Center of Disease Control estimates that these illnesses make up 70% of deaths in the U.S. Chronic diseases not only cause pain and daily activity limitations for the individual, but are also a huge economic burden for society. Several risk factors for chronic diseases are well known: smoking, lack of physical activity, and poor nutrition. These are factors everyone has a chance to take control over. However, often we fail to do so. So how can unhealthy habits be changed? Pulitzer Prize-winning journalist Tina Rosenberg’s argues in her book, Join the Club: How Peer Pressure Can Transform the World, that the search for status and peer approval is the most powerful motivator of our personal behavior. This can then be used to encourage good habits. Peer pressure fighting the good fight, if you will. Ro
http://venturebeat.com/2015/01/29/join-the-club-using-the-power-of-community-to-make-us-healthier/

10 Examples Of High Paying Big Data Jobs and Their Salaries

Big Data and analytics will likely be an important issue for CIO's, but how much do they need to pay for skilled Big Data talent?
https://datafloq.com/read/big-data-offers-high-paying-jobs/812

Big Data Could Revolutionize Healthcare. Will We Let it?

The benefits of Big Data in Healthcare are considerable and it could revolutionize the industry, but will we allow that?
https://datafloq.com/read/big-data-revolutionize-healthcare/810

Araxid pulls in $12.5M to bring its database clean-up platform to other verticals

The company may sound like it was named after a bug, but its technology does something important. In the age of Big Data, health care providers (and anybody else managing large databases) need powerful tools to make sure potentially duplicate patient identity data is properly stored and filed. McLean, Virginia-based Araxid Prime Inc. offers a SaaS-based service that unites the individual profiles in the large databases kept by health care companies and government agencies. Now, the company has picked up $12.5 million in venture funding to expand the platform to other industries. The funding round is led by Bessemer Venture Partners and Columbia Capital. Araxid s identity resolution and matching technology software is used for resolving, linking, and privatizing disparate identities stored in one or more customer, partner, or employee databases, the company says. In health care it s used to unite patient profiles in a master patient index shared by multiple provider organizations. S
http://venturebeat.com/2015/01/28/araxid-pulls-in-12-5m-to-bring-its-database-clean-up-platform-to-other-verticals/

Mobile Summit: Top-tier speaker line-up announced

VB EVENT:As the world becomes more mobile by the minute, those businesses at the bleeding edge of innovation will succeed in leveraging customers and their devices wherever they are. Figuring out what it will take to do just that in 2015 is at the heart of VB’s Mobile Summit taking place February 23 & 24 at the Cavallo Point Resort in San Francisco. Our confirmed speakers will be addressing the most urgent topics facing businesses today as they hustle to stay current with mobile retail, targeting, multi-channel strategies, advertising tech, analytics dashboards, programmatic and brand advertising, and more. We’re pretty excited at the lineup. Here are just a few: The Mobile Summit isn’t your typical conference. Limited to only 180 invitation-only guests, it’s a chance to connect with senior-level peers and confer about the biggest mobile challenges and opportunities facing you today. And while the speaker list is impressive, some of the most valuable exchanges take place when
http://venturebeat.com/2015/01/28/mobile-summit-top-tier-speaker-line-up-announced/

Expert Interview with Mark Van Rijmenam on How Big Data is Transforming Our Lives

How is Big Data changing how we live, work and play? Click here for the answer and more.
http://blog.bigstep.com/expert-interviews/expert-interview-mark-van-rijmenam-big-data-transforming-lives-bigstep/

Uber taps Metromile to let UberX drivers pay-per-mile on their car insurance

Uber has inked a deal with Metromile, the pay-per-mile car insurance service, that will enable Uber drivers in California, Illinois, and Washington to only pay insurance for the time they re on the road. We last covered Metromile back in 2013, just as the Bay Area-based firm had expanded into Washington State. In a nutshell, the company has developed a device called the Metronome, which a user plugs into their car to monitor their, well, driving. Metromile, as it happens, also offers car insurance which it charges purely on how long a driver is behind the wheel for, rather than a flat monthly or annual rate. Given many Uber drivers don t work on a full-time basis, using the Uber platform instead to garner extra funds in addition to a regular job, this could work rather well. But this is more than a simple case of Uber drivers plugging a little device into the little OBD II port in their car Metromile and Uber are integrating their platforms, letting drivers distinguish between the mil
http://venturebeat.com/2015/01/28/uber-taps-metromile-to-let-drivers-pay-per-mile-on-their-car-insurance/

Why Social Media Big Data killed Ad-land

The advertising industry itself has a “big crush” on Big Data, and it fuels the elevated revenues, profits and share prices of a number of online companies.
https://datafloq.com/read/social-media-big-data-killed-ad-land/793

Enterprise social media management tools are leaving the marketing nest, according to TrustRadius

Enterprise-class social media management (SMM) is changing, according to a new report launched today by TrustRadius. No longer maintained by the marketing team alone, big companies are making use of SMM tools across the organization. In addition to detailed reports and findings, found in TrustRadius’ new Buyer’s Guide to Enterprise Social Media Management Software, is its TrustMap a device that helps software buyers quickly locate the products most highly rated and evaluated by their peers. Based on user ratings and product evaluation frequency, the top rated SMM software products for enterprises include Brandwatch, Buddy Media, Hootsuite Enterprise, Sprout Social, Viralheat and Woobox. The product with by far the most evaluations, and a higher-than-average rating, is Sprinklr. While the TrustMap gives an at-a-glance view of the enterprise SMM space, TrustRadius’ report makes some interesting observations on what has changed since its first, November 2013 study. “Social medi
http://venturebeat.com/2015/01/28/enterprise-social-media-management-tools-are-leaving-the-marketing-nest-according-to-trustradius/

Uber taps Metromile to let drivers pay-per-mile on their car insurance

Uber has inked a deal with Metromile, the pay-per-mile car insurance service, that will enable Uber drivers in California, Illinois, and Washington to only pay insurance for the time they re on the road. We last covered Metromile back in 2013, just as the Bay Area-based firm had expanded into Washington State. In a nutshell, the company has developed a device called the Metronome, which a user plugs into their car to monitor their, well, driving. Metromile, as it happens, also offers car insurance which it charges purely on how long a driver is behind the wheel for, rather than a flat monthly or annual rate. Given many Uber drivers don t work on a full-time basis, using the Uber platform instead to garner extra funds in addition to a regular job, this could work rather well. But this is more than a simple case of Uber drivers plugging a little device into the little OBD II port in their car Metromile and Uber are integrating their platforms, letting drivers distinguish between the mil
http://venturebeat.com/2015/01/28/uber-taps-metromile-to-let-drivers-pay-per-mile-on-their-car-insurance/

Using Customer Data? Start With Clean Data

Data quality initiatives require strategic planning and concerted effort, and that means treating old data exactly the same as new.
https://datafloq.com/read/customer-data-start-with-clean-data/803

Choosing the right big data execution framework: Why one size doesn’t fit all

GUEST:A new series of execution frameworks have recently been added to the Hadoop ecosystem, including Spark, Tez, Flink, Storm and Samza, each with its own strengths and weaknesses. As such, it’s increasingly challenging to choose the best execution framework for the problems you need to solve. Yet when it comes to picking the best execution framework, one size doesn’t fit all. Newly developed execution frameworks are initially only strong for the use cases they were built for, whether it’s small data or big data, speed or accuracy. Traditionally, Hadoop was developed as a special-purpose infrastructure for big data with MapReduce handling massive scalability across hundreds or thousands of servers in a cluster. However, we just saw Hadoop 2.0, most notably YARN, join the fray to enable Hadoop to support more varied data processing approaches and a broader array of applications like Tez and Spark. For example, Tez provides a powerful and extensible application programming inter
http://venturebeat.com/2015/01/27/choosing-the-right-big-data-execution-framework-why-one-size-doesnt-fit-all/

Super Bowl ads: imagining a programmatic Super Bowl

GUEST:The next great agent of change in television advertising is programmatic. Whether it’s advertising or it’s football, being progressive is urgent. Those who refuse to change with the game are doomed for failure. San Francisco 49ers Hall of Fame wide receiver and Super Bowl winner Jerry Rice once said, “Today, I will do what others won t, so tomorrow I can accomplish what others can t.” From athletes on the front of Wheaties boxes and corporate logos overtaking soccer jerseys to multimillion dollar endorsement deals, advertising and sports have a long-standing tradition of partnerships. VB is studying the big marketing clouds … Share what you know, and we’ll share the data with you. The pinnacle of this duality is the Super Bowl, America’s most watched television event. As is the case in both the world of sports and advertising, technology is a major catalyst of change. The Big Game hasn’t been any different. In just the last years, the advent of social media and
http://venturebeat.com/2015/01/27/super-bowl-ads-imagining-a-programmatic-super-bowl/

The future of marketing automation depends on data analytics at scale

GUEST:At the 2014 Dreamforce event last fall, Leadspace and Bluewolf presented the results of their most recent State of Salesforce study. We asked more than 1,000 marketing executives to quantify the value derived from their marketing automation (MA) investments. The results showed that only 7 percent are seeing good, measurable ROI from their MA investments   a shockingly abysmal rate, even among the fairly cynical marketing crowd, putting the success of MA on par with the Congressional approval rating. Of course, this doesn t mean that we are all going to rip out our marketing automation platforms. But something has to change in order for the MA industry, currently valued at less than $10 billion, to start seeing the valuations of a company like Salesforce, originally founded on sales force automation and now valued at around $40 billion. So what differentiates sales force automation from marketing automation? I would argue that the pivotal difference lies in the data and intell
http://venturebeat.com/2015/01/27/the-future-of-marketing-automation-depends-on-data-analytics-at-scale/

Microsoft unveils Trill, a .NET library for super-fast streaming analytics

Microsoft Research staff members have built an impressive new query-processing engine for performing big data analytics. Called Trill a reference to “a trillion events per day the engine enables programmers to very quickly get results from queries on very large piles of data. And Trill comes in the form of a .NET library, so it s easy for .NET applications to tap the tool. The beauty of Trill is its speed relative to other streaming analytics systems. Trill can process data at two to four orders of magnitude faster than today’s streaming engines, George Thomas Jr. of Microsoft Research wrote in a blog post about Trill today. Trill, in all of its formidable capability, is Microsoft s latest challenge to web companies like Amazon and Google, which process large swaths of data and have opened up their own tools for others to use as cloud services. It s unclear if the tool will be released under an open-source license. Microsoft last year began that process for .NET itself. But Trill
http://venturebeat.com/2015/01/27/microsoft-unveils-trill-a-net-library-for-super-fast-streaming-analytics/

Facebook releases tools to help marketers understand how ads boost their business

Facebook today unveiled a new suite of tools designed to help marketers better understand how ads on the social network boost their business. In a blog post, Facebook said its new tools expand conversion lift measuring capabilities [which allows] advertisers to accurately determine the additional business driven by Facebook ads and make future marketing decisions based on this information. Facebook believes its advertising partners need to understand conversion lift because it s the best way they can understand how ads placed on the social network drive sales. When an ad campaign begins, the system works by first establishing a randomized test group of people that see the ads, and a control group of people that don t. When the campaign is over, advertisers share their conversion data with Facebook, which then analyzes the conversion lift generated by the ads. Advertisers who work directly with Facebook teams will be able to set up conversion lift studies with their account representat
http://venturebeat.com/2015/01/27/facebook-releases-tools-to-help-marketers-understand-how-ads-boost-their-business/

DataFox now alerts you to business opportunities you might not find on your own

DataFox, a startup with a web service for sifting through the Internet for key information about privately held companies, is introducing today a Enterprise tier of service, which comes with an integration to the Salesforce.com lead-tracking software and dedicated analysts to help, among other features. Also today, DataFox is announcing that it can accept people s existing spreadsheets and automatically start tracking companies after taking in people s existing spreadsheets, ensuring that researchers can keep up with the latest information on the companies they want to watch. And not only that DataFox is rolling out Smart Lists, which bolster researchers company lists with all new companies that meet preset parameters. It s literally as if they had two JP Morgan analysts sitting in their office, working full time, DataFox cofounder Bastiaan Janmaat told VentureBeat in an interview. DataFox move to add these features shows the startup believes the intelligent use of data can help peopl
http://venturebeat.com/2015/01/27/datafox-now-alerts-you-to-business-opportunities-you-might-not-find-on-your-own/

Microsoft relaunches Power BI as freemium, debuts iPad app, and says iPhone, Android, Windows are next

Microsoft today announced its business intelligence tool Power BI is being relaunched as a freemium product. The new version is available today as a free public preview to anyone with a U.S. business email account, and Microsoft plans to expand the scope internationally in the future. The company didn t say when exactly it will bring Power BI out of preview, but when the new version does hit general availability, it will be offered in two flavors. Power BI will be free, and Power BI Pro will be available as a monthly subscription with additional data capacity and features for the enterprise. On February 1, Microsoft will slash the price of its in-market Power BI service to $9.99 per user per month, a 75 percent reduction. That s a big change, especially given that it comes just a year after the first version of Power BI hit general availability. At the same time, Microsoft today also outlined its plans for Power BI mobile apps, which VentureBeat was the first to unveil back in Novembe
http://venturebeat.com/2015/01/27/microsoft-relaunches-power-bi-as-freemium-debuts-ipad-app-and-says-iphone-android-windows-are-next/

Conversion rate optimization tools make people happy, but there are still no leaders

In its first ever report on the conversion rate optimization space (CRO), G2 Crowd shows there are still no real leaders in the industry. The report, launched today, shows that while products such as KISSmetrics and Optimizely are getting close to the kind of market presence that would move them into G2 Crowd’s ‘leader’ quadrant and Monetate is not far behind these products simply aren’t prevalent enough yet to make it into the top half of G2 s Grid. And yet, those that use these CRO tools largely employees of smaller businesses in G2’s database of reviews are happy with their selected solutions. “The 90% average for our Product Moving in the Right Direction question category is one of the highest we ve seen on the site in any category,” Tim Handorf, President of G2 Crowd, told VentureBeat via email. “This indicates that people tend to be satisfied with what their optimization tools do or will do for them moving forward. Smaller businesses appear to be driving adopt
http://venturebeat.com/2015/01/27/conversion-rate-optimization-tools-make-people-happy-but-there-are-still-no-leaders/

Marketing automation surprise: Eloqua top market share, 10% penetration

In the marketing automation world, one thing s a given: Hubspot has top market share. And it does with close to 40,000 installs across the web  about as many as all other marketing automation vendors combined. But what if you look at enabled revenue? With the tables flipped, all of a sudden Oracle s Eloqua looks pretty impressive. According to predictive lead scoring leader Mintigo, Eloqua is leading all marketing automation vendors when you look revenue it enables, not just clients who have signed on. By this measure, Eloqua has 26 percent market share, followed by Marketo with 21 percent, and Salesforce s Pardot with 17.4 percent. Above: Marketing automation market share by clients vs by client revenueImage Credit: Mintigo We track 10 million companies, and 100 million people in those companies, Mintigo CTO Tal Segalov told me. I believe the right hand side view is much more representative of the actual market situation – Eloqua is indeed the leader, closely followed by Marketo
http://venturebeat.com/2015/01/27/marketing-automation-surprise-eloqua-top-market-share-10-penetration/

The Industrial Internet of Things and 5 Goals of the IIC

The IIC brings together the organizations and technologies to accelerate growth of the Industrial Internet by identifying, assembling and promoting best practices.
https://datafloq.com/read/industrial-internet-of-things-5-goals-IIC/795

Twitter’s new postcode targeting could help politicians chase local votes in the U.K. election

With the 2015 U.K. general election gearing up to be one of the most hotly contested elections in a long time, Twitter has announced that it s opening up geo-targeted advertising to much narrower geographic regions. This will have potentially powerful ramifications for political parties, particularly in areas where the results are expected to be a close call. For example, a party can use resources to push a specific policy or agenda in an area it s most relevant in if one constituency is fighting to keep a hospital open, for instance, an election candidate could promise to make that a priority if elected. Twitter has offered geo-targeted advertising for a while already, with brands able to target consumers in 30 countries. Moreover, within the U.S., Canada, France, Spain, and the U.K., it has been possible to target more granularly by regions, cities, and zip codes. So in the U.K., for example, advertisers could target by London or Glasgow, or the East Midlands , North West and South
http://venturebeat.com/2015/01/27/twitters-new-postcode-targeting-could-help-politicians-chase-votes-in-the-u-k-elections/

Glassdoor: Of the top 25 U.S. jobs for 2015, 10 are in the tech industry

Career website Glassdoor today released its report on the Best Jobs in America for 2015. In the list of the top 25 jobs, 10 of the jobs were in tech, more than any other industry. Glassdoor s list is ordered by a job score the firm gives each position. This score (based on a 5-point scale ranging from 1.0 as very low to 5.0 as very high) is determined by three key factors weighted equally: earning potential, career opportunities rating, and number of open job listings. Without further ado, here is the list of the top 10 U.S. tech jobs: Software Engineer Database Administrator Product Manager Data Scientist Solutions Architect QA Engineer Network Engineer IT Project Manager Mobile Developer Sales Engineer Only the first three tech jobs placed in the top 10 of the full list. Software engineer was #1 in tech, and it placed second overall. Database administrator was second in tech, but seventh overall, and product manager was third in tech, but eighth overall. Software engineer jobs were
http://venturebeat.com/2015/01/27/glassdoor-of-the-top-25-u-s-jobs-for-2015-10-are-in-the-tech-industry/

Mobile app analytics showdown — what the best app publishers are using (webinar)

VB WEBINAR:Join us for this live webinar on Wednesday, Jan. 28, at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.  Trying to determine which mobile app analytics tools are going to give you the insights necessary to retain users, amp up engagement, and maximize revenue? To some it’s just a big crap shoot. After all, how you do really know which solution is going to really perform? That s why we analyzed 1.8 million apps, and why we talked to 230 developers with over 250 million monthly active users so that you can look to what the best and most successful app publishers are doing. The results are available in our $499, 12,000-word Mobile App Analytics Report. But this free webinar will give you some of the most important takeaways. Plus, you ll get a chance to speak with and question the analyst behind the report, along with three heavy-hitter guest experts (more on that below). You may be surprised by some of the results. For example, the app analytics package that
http://venturebeat.com/2015/01/26/mobile-app-analytics-showdown-what-the-best-app-publishers-are-using-webinar/

The wall of “NO”: Daunting barriers facing digital health tech startups

SPONSORED:This sponsored post is produced in association with Texas Medical Center. Texas Medical Center s new accelerator program, TMCx, is accepting applications from digital health startups until January 31st. Companies accepted into the program gain access to physicians, scientists, and business experts on the Houston-based TMC campus, which is home to 21 hospitals and serves more than 7.2 million patients annually. Once thought of as a no-man’s land for innovation because it was so impenetrable, health care technology is now fertile ground for startups. Due to recent regulatory changes and the adoption of risk-based payment systems, providers are now actively scouting new ways to tackle runaway health spending expected to reach $4.8T by 2021, according to CMS  and direct patients to more cost effective services. As a result, startups are jumping on the healthcare IT bandwagon and taking advantage of a huge influx of venture capital $4.8B last year, more than double that of
http://venturebeat.com/2015/01/26/the-wall-of-no-daunting-barriers-facing-digital-health-tech-startups/

Always Focus on the Customer

Big Data can help become customer-driven, but make sure your CIO and CMO are on the same page when it comes to focusing on the customer.
https://datafloq.com/read/always-focus-on-the-customer/777

The World’s Best Big Data Quotes

If you enjoy, abhor or are simply bored with the hype surrounding Big Data, Data Warehousing and Analytics, then you might just hate these less than faithful quotes as well.
https://datafloq.com/read/worlds-best-big-data-quotes/771

Suspected of Being Big Data Driven

Although “Big Data” is relatively young term (and #hashtag), it is hardly possible it did not exist somehow in the past, long before its name has been coined.
https://datafloq.com/read/suspected-being-big-data-driven/796

Big Data Will Effectively Fight Terrorism In The Free World

The ways in which Big Data is revolutionizing business are much discussed. However, less appreciated are the possible implications for security and intelligence.
https://datafloq.com/read/big-data-will-effectively-fight-terrorism/785

Internet of Things - Opportunity $19 Trillion

We are hearing more and more about the Internet of Things (IoT).
https://datafloq.com/read/internet-of-things-opportunity-19-trillion/776

Small Data vs. Big Data : Back to the basics

Small data is data in a volume and format that makes it accessible, informative and actionable.
https://datafloq.com/read/small-data-vs-big-data-back-to-the-basic/706

Consider this: Big Data and the Analytics Data Store

If Data Warehousing was Tesco then Big Data would be the "try something different"
https://datafloq.com/read/consider-big-data-analytics-data-store/770

Big data: the great exemplar of digital changes

Numerous changes and innovations have come to life recently. The pace of digital revolution is unimaginable concerning it keeps on increasing
https://datafloq.com/read/big-data-great-exemplar-digital-changes/786

The Role Ontology plays in Big Data

My views on the Ontology subject
https://datafloq.com/read/role-ontology-plays-big-data/749

Data Lake: an opportunity for Big Data?

Data Lake is a massive, easily accessible data repository for storing Big Data
https://datafloq.com/read/data-lake-opportunity-big-data/705

Cloud Computing, Big Data and Mobility in 2015

Predicting the future of any market is not easy by any stretch of imagination
https://datafloq.com/read/cloud-computing-big-data-and-mobility/697

Changing the Rules of Search - Ontology Driven

Ontology applies the power, simplicity and speed of search to business applications across the enterprise.
https://datafloq.com/read/changing-the-rules-of-search-ontology/719

What is Quantum Computing?

Quantum computing is the area of study focused on developing computer technology based on the principles of quantum theory.
https://datafloq.com/read/ahmed-banafa-what-is-quantum-computing/714

A Big Data Use Case: Building a Big Data Repository

Use case describing the benefits of building a Big Data Repository and applying the right set of predictive analytics
https://datafloq.com/read/big-data-usecase-repository-predictive-analytics/721

Six Thinking Hats and the Life of a Data Scientist

How the six thinking hats concept can show us skills required for data science
https://datafloq.com/read/six-thinking-hats-life-data-scientist/766

What Does "The Interview" Mean for Data Security in the Future?

Companies need to tack the Sony Hacks seriously
https://datafloq.com/read/what-does-the-interview-mean-for-data-security/767

Hacking, Data Breaches & Cyber Warfare

The top hacks and data breaches of all time including: eBay, Heartland Payment Systems, Target, Sony, NARA, Home Depot, and JP Morgan Chase.
https://datafloq.com/read/hacking-data-breaches-cyber-warfare/765

Consider this: Aligning Big Data With Data Warehouse 3.0

In order to bring some semblance of simplicity, coherence and integrity to the Big Data debate, here is a model for pervasive information architecture and management.
https://datafloq.com/read/consider-this-aligning-big-data-warehouse/696