Conversion rate optimization tools make people happy, but there are still no leaders

In its first ever report on the conversion rate optimization space (CRO), G2 Crowd shows there are still no real leaders in the industry. The report, launched today, shows that while products such as KISSmetrics and Optimizely are getting close to the kind of market presence that would move them into G2 Crowd’s ‘leader’ quadrant and Monetate is not far behind these products simply aren’t prevalent enough yet to make it into the top half of G2 s Grid. And yet, those that use these CRO tools largely employees of smaller businesses in G2’s database of reviews are happy with their selected solutions. “The 90% average for our Product Moving in the Right Direction question category is one of the highest we ve seen on the site in any category,” Tim Handorf, President of G2 Crowd, told VentureBeat via email. “This indicates that people tend to be satisfied with what their optimization tools do or will do for them moving forward. Smaller businesses appear to be driving adopt
http://venturebeat.com/2015/01/27/conversion-rate-optimization-tools-make-people-happy-but-there-are-still-no-leaders/