Enterprise social media management tools are leaving the marketing nest, according to TrustRadius

Enterprise-class social media management (SMM) is changing, according to a new report launched today by TrustRadius. No longer maintained by the marketing team alone, big companies are making use of SMM tools across the organization. In addition to detailed reports and findings, found in TrustRadius’ new Buyer’s Guide to Enterprise Social Media Management Software, is its TrustMap a device that helps software buyers quickly locate the products most highly rated and evaluated by their peers. Based on user ratings and product evaluation frequency, the top rated SMM software products for enterprises include Brandwatch, Buddy Media, Hootsuite Enterprise, Sprout Social, Viralheat and Woobox. The product with by far the most evaluations, and a higher-than-average rating, is Sprinklr. While the TrustMap gives an at-a-glance view of the enterprise SMM space, TrustRadius’ report makes some interesting observations on what has changed since its first, November 2013 study. “Social medi
http://venturebeat.com/2015/01/28/enterprise-social-media-management-tools-are-leaving-the-marketing-nest-according-to-trustradius/