GUEST:The next great agent of change in television advertising is programmatic. Whether it’s advertising or it’s football, being progressive is urgent. Those who refuse to change with the game are doomed for failure. San Francisco 49ers Hall of Fame wide receiver and Super Bowl winner Jerry Rice once said, “Today, I will do what others won t, so tomorrow I can accomplish what others can t.” From athletes on the front of Wheaties boxes and corporate logos overtaking soccer jerseys to multimillion dollar endorsement deals, advertising and sports have a long-standing tradition of partnerships. VB is studying the big marketing clouds … Share what you know, and we’ll share the data with you. The pinnacle of this duality is the Super Bowl, America’s most watched television event. As is the case in both the world of sports and advertising, technology is a major catalyst of change. The Big Game hasn’t been any different. In just the last years, the advent of social media and
http://venturebeat.com/2015/01/27/super-bowl-ads-imagining-a-programmatic-super-bowl/
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