Twitter’s new postcode targeting could help politicians chase local votes in the U.K. election

With the 2015 U.K. general election gearing up to be one of the most hotly contested elections in a long time, Twitter has announced that it s opening up geo-targeted advertising to much narrower geographic regions. This will have potentially powerful ramifications for political parties, particularly in areas where the results are expected to be a close call. For example, a party can use resources to push a specific policy or agenda in an area it s most relevant in if one constituency is fighting to keep a hospital open, for instance, an election candidate could promise to make that a priority if elected. Twitter has offered geo-targeted advertising for a while already, with brands able to target consumers in 30 countries. Moreover, within the U.S., Canada, France, Spain, and the U.K., it has been possible to target more granularly by regions, cities, and zip codes. So in the U.K., for example, advertisers could target by London or Glasgow, or the East Midlands , North West and South
http://venturebeat.com/2015/01/27/twitters-new-postcode-targeting-could-help-politicians-chase-votes-in-the-u-k-elections/