Marketing automation surprise: Eloqua top market share, 10% penetration

In the marketing automation world, one thing s a given: Hubspot has top market share. And it does with close to 40,000 installs across the web  about as many as all other marketing automation vendors combined. But what if you look at enabled revenue? With the tables flipped, all of a sudden Oracle s Eloqua looks pretty impressive. According to predictive lead scoring leader Mintigo, Eloqua is leading all marketing automation vendors when you look revenue it enables, not just clients who have signed on. By this measure, Eloqua has 26 percent market share, followed by Marketo with 21 percent, and Salesforce s Pardot with 17.4 percent. Above: Marketing automation market share by clients vs by client revenueImage Credit: Mintigo We track 10 million companies, and 100 million people in those companies, Mintigo CTO Tal Segalov told me. I believe the right hand side view is much more representative of the actual market situation – Eloqua is indeed the leader, closely followed by Marketo
http://venturebeat.com/2015/01/27/marketing-automation-surprise-eloqua-top-market-share-10-penetration/