What’s the next big messaging app?

SPONSORED:This sponsored post is produced by SimilarWeb. Viber: $900 million acquisition. Snapchat: $3 billion acquisition offer. WhatsApp: $19 billion. All were acquired at massive prices. Why so much? Because messaging is an integral part of phone usage. Of course, app usage tends to follow behavior patterns by the type of app. Some app categories have very high churn, which means that to succeed, the app developers need to have crack marketing working non-stop on user acquisition. Other apps serve such a utility function in our lives that users never churn and the app becomes part of the daily routine. Low churn for big returns If we look at WhatsApp, we see that 30% of their users churn after only half a day of use, which may seem high but the industry average is close to 84%. WhatsApp’s ability to retain users and hold them for a long lifetime is driving its tremendous value. Looking at Viber and Snapchat, we see that four weeks after user installation, these apps are holding o
http://venturebeat.com/2015/01/29/whats-the-next-big-messaging-app/