Absolutdata unveils ‘new category’ tool for what to do after you identify likely customers

A number of analytical tools help companies find people who are most likely to become customers. But the problem, according to CEO Anil Kaul of the analytics firm Absolutdata, is that they don t tell you what do after that. Everyone stops at scoring likely customers, he told VentureBeat. This is why his company is releasing a new product today that gives recommendations on what to do to turn free or trial users into paying customers. Called the NAVIK Converter, the cloud-based tool uses such data as usage patterns or demographics to identify which freemium or free-trial users are most likely to buy subscriptions and then it suggests specific steps to take. You re unlikely to pay for a product you re using now [for free], Kaul pointed out. We predict the next best action needed to turn you into a paying subscriber. VentureBeat is studying marketing clouds. Answer our survey now and we’ll share the results with you. During its beta period, that s how the Converter saw use from Highta
http://venturebeat.com/2015/01/29/absolutdata-unveils-new-category-tool-for-what-to-do-after-you-id-likely-customers/